Lynne Koplin has joined the firm as a senior Management Consultant. Her focus is on the Fashion Industry. Lynne has a vast knowledge of all aspects of building apparel brands, from product inception to sourcing, operations, marketing, and retail.
She understands the initiatives that fashion companies should pursue. Brands must be relevant, and companies must be operationally prepared for the future.
Her focus at Janas is to consult with companies in the Fashion Industry that are experiencing the dramatic effects of the Coronavirus pandemic. Technology has clearly changed Retail and the consumer is now in charge. Many companies, both large and small, were caught unprepared and are trying to catch up with investing in their Ecommerce platforms. She has run companies for the past twenty years that have had to do just that. She knows the challenges that companies face today and can assist in all aspects of transformation.
Lynne’s goal as a senior executive and as a Management Consultant has been to maximize client company expertise and deliver profits in all tiers of distribution. She develops increasingly diversified supply chains and astute design and marketing strategies.
Lynne has enjoyed a storied career in the Industry:
• Initiated her career with Federated Dept Stores.
• Built a strong foundation in merchandising with Burdines, Marshall Field & Co and I Magnin.
• Transitioned to wholesale and was mentored by Anne Cole, a legendary icon in the women’s swimwear business in Los Angeles.
• Invested more than 20 years managing dynamic swimwear brands that commanded more than 30% of the Swimwear segment market share.
She served as President of Tommy Bahama where she built a successful women’s business model within a menswear culture.
Lynne spent five years expanding the True Religion DTC business into a global, premium denim market powerhouse. As CEO, she worked with Guggenheim Partners to sell True Religion, then a public company, to a Private Equity Group.
She subsequently became President at JBrand, then a division of Fast Retailing. She expanded the business internationally and sustained brand awareness that continues to drive the global wholesale and e-commerce sales platform.
Lynne understands many phases of the Industry and applies that knowledge to her clients.